![Reilly Opelka FILA Campaign 2023 004 Making a statement in red, Reilly Opelka appears in the FILA F-Box Anniversary collection ad.](jpg/reilly-opelka-fila-campaign-2023-004.jpg)
FILA’s F-Box Anniversary collection campaign unfolds visually with a white set punctuated by red and navy. The setting is a nod to the brand’s signature colors, while the theme celebrates the 50th anniversary of the F-Box logo, introduced in 1973.
This advertisement is a tribute to the moment FILA stepped onto the tennis court, blending sport and style in a way that would redefine both worlds.
Reilly Opelka for FILA F-Box Anniversary Campaign
![Reilly Opelka FILA Campaign 2023 002 Tennis player Reilly Opelka fronts the FILA F-Box Anniversary collection campaign.](jpg/reilly-opelka-fila-campaign-2023-002.jpg)
At the helm of FILA’s new campaign is photographer Renell Medrano, whose lens captures the essence of the sporty yet stylish mood. The spotlight also shines on FILA-sponsored tennis player Reilly Opelka, who brings an athlete’s authenticity to the season.
![Reilly Opelka FILA Campaign 2023 003 Sporting a tennis-themed allover print tracksuit, Reilly Opelka stars in the FILA F-Box Anniversary collection campaign.](jpg/reilly-opelka-fila-campaign-2023-003.jpg)
The visual aesthetic of the campaign is a cocktail of vibrant and nostalgic. FILA’s iconic red and navy colors dominate the scene, but a warm tonal shift adds a layer of sentimentality. The mood is relaxed yet brand-oriented, a testament to the styling of Dani Michele.
The clothing—tracksuits, sweaters, and sweatshirts—speaks to FILA’s sporty legacy while also nodding to the latest fashion trends.
![Reilly Opelka FILA Campaign 2023 001 Reilly Opelka sports a sweatshirt from the FILA F-Box Anniversary collection.](jpg/reilly-opelka-fila-campaign-2023-001.jpg)
Ultimately, the FILA F-Box Anniversary collection is more than a walk down memory lane. It’s a bridge between the brand’s storied past and its dynamic future—honoring the icons of yesterday while making room for the tastemakers of tomorrow.
![Reilly Opelka FILA Campaign 2023 005 FILA enlists Reilly Opelka as the star of its F-Box Anniversary collection ad.](jpg/reilly-opelka-fila-campaign-2023-005.jpg)